By the Stats: How Do Catalogers Use Their Web Sites to Collect E-mail Addresses?

Of 175 catalogers with e-mail programs, e-mail marketer Silverpop found that between March and May of this year, 75 percent offered e-mail signup directly on the homepage, while 3 percent used a pop-up at the homepage to collect e-mail addresses. Other data revealed by the study:

* 75% offered an incentive to customers for providing their e-mail addresses