Their Blossoming Business
• Honest photography. As noted, Brent takes product photos himself and stays away from any digital imaging or enhancements, so customers see exactly what products they’re getting.
Favorite catalog: Plant Delights Nursery: “Owner Tony Avent and [his wife, Michelle] are experts in the perennials field. Their approach in writing is so humorous. It’s a lot of fun to read,” say the Heaths.
Management philosophy: “People learn by example more than any other way,” says Becky. “We teach by showing and not just by talking. We work side-by-side with our employees.”
About Brent and Becky’s Bulbs
Catalog established: 1999
Headquarters: Gloucester, Va.
Merchandise: flower bulbs
Annual circulation: 125,000 of each of its two catalogs (spring/fall and summer)
Number of SKUs: more than 1,000
Customer demographics: botanical gardeners, landscape designers, universities, home gardeners
Sales channels: wholesale and retail divisions, one retail store