Branding: Three Strategies to Refresh Your Brand

If you’re thinking about rejuvenating your brand in 2006 and you want to hire outside experts to help with the project, you have the following three choices, according to Marty Neumeier, president of Neutron, a San Francisco-based branding agency, and author of the new book “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” (New Riders).