Branding Feature: Branding Beyond the Products You Sell

Then the internet came along and changed everything.

Shopping Reinvented
It's a new world now. For many of us, mall or no mall, visits to a retail store are few and far between. The fact is the internet has pretty much made many brick-and-mortar retailers mostly irrelevant, if not obsolete. Consumers are bombarded with increasingly sophisticated, precisely targeted ads driving them to the web for their purchases. Shoppers have gotten smart (and maybe a little lazy) knowing that they can find exactly what they want at the absolute lowest price without moving from their PC, tablet or mobile device.