Brand Your Success By Enlivening Customers’ Experience

She also referenced New Life Systems, a massage, body care and aromatherapy supplies cataloger, as an example. Prior to its brand evolution, the company was selling what looked like ordinary bottles of stuff. Realizing that what made its products special were their pure ingredients, the company went about remaking its catalog to promote this. By making the spreads warmer and using customer testimonials and photography that accentuated the pure ingredients, the catalog increased response and average order value.