Birchbox Uses Facebook Live to Build Customer Relationships

Birchbox, known for being one of the first online subscription services, is taking its pioneering spirit to Facebook Live. The beauty subscription service broadcasts videos via Facebook Live to show consumers product demonstrations, product highlights, and transformations (e.g., haircuts). Viewers get answers to questions in real time as well as information about the company’s subscription box. Each of the videos gets tens of thousands of viewers, making a huge difference in customer relationship building and engagement for Birchbox.