Is Bing Making a Dent in Google's Dominance?
Windows 8 and Bing Placement the Difference Maker
Bing's organic share gains are most likely due to the release of Windows 8 and the continued placement in Microsoft products. From the SEO or advertiser perspective, Bing has a lot of support. The need for competition solidifies the search engine's existence.
It seems as though, in general, Microsoft investors are growing anxious with Bing's slow return on investment. After spending billions on advertising trying to go head to head with Google and industry partnerships like Facebook and Apple, could it be that Bing is unable to thwart the habitual aspect of what it is to Google? It seems as though it's yet to truly accomplish this momentous task, but there is potential.
Ben Goodsell is a senior search analyst at RKG, a data-driven digital marketing company.
- Companies:
- Microsoft Corp.
- People:
- Bing
