Bind-In Order Forms-What's the Best Strategy? (2,000 words)
Let's look at the cost of a typical bind-in order form with envelope. Prices range from $12 to $20 (or more) per thousand depending on the size, quantity printed and use of color. For purposes of this illustration, let's assume the cost for an 8˝x19˝ bind-in order form is $14 per thousand for 1 million copies. If the catalog mails at the Standard A postal pound rate (weighing 3.30 ounces or more) the use of a bind-in order form with envelope will also increase your postage costs by $11 per thousand. Therefore, in our example, the cost for the order forms is $14,000 plus $11,000 additional postage for a total cost of $25,000 or $25 per thousand for a bind-in order form with envelope. If your catalog mails at the piece rate (weighing under 3.30 ounces), your postage costs would not be affected by the use of the bind-in.