E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates

This article assumes that insights gained from Web testing lead to effective print catalog presentations. That is our “Big Assumption.” If you disagree, skip to the next article. No hard feelings; see you next month.

Still reading? Good. There are two decent reasons to accept this Big Assumption.

First, the Web is so prevalent that the demographics of Web shoppers are pretty much the same as the demographics of all direct shoppers, making the Big Assumption reasonable.