4 Ways Retailers Can Court Email Subscribers

Many retailers’ websites corral links in footers for the sake of design. Sure, it looks clean, but this is a surefire way to miss opt-in opportunities. Don't make site visitors work to make a connection; put your sign-up form at the top of your homepage alongside some other engaging content. You'll get the most eyeballs possible on your form without requiring site visitors to scroll all the way down to the bottom of the page.