Drop Shipping is the Easiest Way to Deliver This Holiday

By Frank Poore

This year, anticipating an influx of last-minute, high-priority orders, UPS recently invested $175 million in a network upgrade that it believes will make delivery faster and more reliable.

With millions of Merry Christmases and Happy Hanukkahs on the line, it's important that omnichannel newcomers like Wal-Mart and Sears adjust for the effects of increased online shopping. One solution is for retailers to offer more products, while simultaneously ensuring faster delivery by transferring the shipping responsibilities to the manufacturer or supplier via drop shipping.