Behind E-Mail Append’s Resurgence

Many catalogers are missing important data that would allow them to make better use of both direct mail and e-mail to market effectively. Specifically, they don’t have the following:

1. E-mail addresses from many of their customers; consequently, they can’t use multichannel marketing to reach their best targets. They can certainly mail their catalogs, but they’re missing the one-two punch of using direct mail with e-mail.