Best Tips From Direct Media Co-op

The 34th annual Direct Media Client Conference and Co-op held last week in White Plains, N.Y., offered attendees some timely perspective on how catalogers are approaching, and trying to survive, an uncertain economy.

Ed Mallin, president of infoUSA’s Services Group, seemed to sum up the theme of the conference best when he said the shift to the digital world is “the most dramatic shift … and it’s not going away.” Mailers need to acknowledge and understand how the Web is changing their businesses, and adapt to the new realities of the Web world.