Best Practices for Using Product Listing Ads

1. Optimize your data feed. Be sure to include descriptive titles and vivid descriptions. Instead of using keywords, like search and display campaigns do, PLA campaigns use product names and a description of each item to decide which ads to serve.

If you're a smaller retailer or if your product feed only has a few hundred items, go in and rewrite the titles and descriptions yourself. If you know anyone with some search engine optimization expertise, even better! Ask them to help you build up the feed.