4 Best Practices for Retailers Entering Emerging International Markets

Another challenge is that emerging markets, whether in Asia, Latin America, Africa or Eastern Europe, defy all attempts at taxonomy. What works in one market may not even be remotely relevant to another. The sheer diversity of profiles, characteristics and dynamics makes it virtually impossible to compile a shopping list of best practices that global retailers can leverage across markets. However, there are some fundamentally relevant factors that retailers must consider in order to succeed in emerging economies. Here they are: