3 Best Practices for Email Lead Generation
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1. Get clarity around the basics. What's a "lead"? Establish clarity around what a lead is for your business. In retail, it doesn't always have to be a browser. It could be an advocate or an affiliate that can represent referral-based sales.
How will you track success? Identifying metrics around success will let you quickly determine if you will have the results you're looking for. Do you have the right tools in place to capture, store and nurture that lead?
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- Places:
- Chalfont
Erik Harbison
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