Best Buy Announces C-Suite Updates Ahead of CEO Transition

Best Buy has announced new leaders appointed to its executive team. As a part of its CEO transition, this appointments position the consumer electronics retailer to accelerate its strategic priorities to 1.) advance as a retail, media and advertising, and technology company, 2.) expand and grow its reach, 3.) elevate the customer experience and 4.) be a human-powered, customer-focused company.

• Frank Bedo has been named chief strategy and growth officer. Bedo has more than 25 years of merchandising and e-commerce experience at Best Buy across areas including computing, mobile, digital imaging, accessories and more. Most recently, he served as chief marketplace and eCommerce officer.
• Patrick McGinnis has been named chief revenue officer. McGinnis joined Best Buy in 2002 and has held a variety of leadership roles ranging from merchandising and Best Buy’s exclusive brand business to membership and customer relationship work. Most recently, he served as chief merchandising officer.
• Luke Motschenbacher has been named chief retail and services officer. Motschenbacher has been at Best Buy more than 20 years and has managed and developed strategic relationships and led a variety of merchandising teams across categories and industries. Most recently, he served as president of retail and led our retail store teams.
• Lisa Valentino has been named chief ads and media officer. Valentino joined Best Buy in 2024 and has more than 20 years of media and advertising leadership experience. Most recently, she served as president of Best Buy Ads, the company’s retail media network.
• Duane Scarboro has been named chief fulfillment and operations officer. Scarboro joined Best Buy in 2003 and has been instrumental in modernizing Best Buy’s supply chain to deliver an exceptional customer and employee experience. Most recently, he served as senior vice president of supply chain distribution operations.

Total Retail's Take: This news comes a few months before Jason Bonfig succeeds Corie Barry as CEO on Oct. 31, and signals where Best Buy is headed strategically. The executive appointments, all from within the organization (and Bonfig is a 25-year veteran as well), suggest Best Buy is doubling down on initiatives already underway, including AI use cases, retail media, services and omnichannel execution.

Best Buy's future looks less like a traditional consumer electronics chain and more like a diversified retail technology company. Expect investments designed to accelerate growth by expanding into higher-margin businesses such as retail media, services, and AI-powered customer experiences, while maintaining Best Buy's longstanding reputation for expert customer service and omnichannel convenience.