Behind the Scenes With Rose Hamilton, CMO of Pet360

By Melissa Campanelli

In this video from eTail East in Philadelphia this week, Rose Hamilton, chief marketing officer for Pet360, talks with Retail Online Integration about a variety of topics, including how Pet360 has made customer engagement a top priority and why quality is always better then quantity when it comes to content marketing.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

How Pet360 Makes Customer Engagement Priority No. 1