Case Study: BedBathStore.com Enjoys King-Size Returns With Automated Product Videos
Problem: To help it best serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products, wanted to create videos for its entire catalog of children’s products.
Solution: Hired an automated video technology and services provider.
Results: Sales of products that included a video increased 69 percent, while customer conversion was up nearly 300 percent for those shoppers who viewed a product video.
Recognizing the need to stay current in the e-commerce market and better serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products (e.g., bedspreads, curtains, draperies, bed linens, pillows, bath accessories, etc.) decided to create online videos for its entire catalog of children’s products in September 2009.
Children’s products represent a highly competitive vertical. Today’s parents often conduct in-depth research comparing not only prices, but quality, safety and customer satisfaction. They’re also shopping online more than ever, and as such, demand more for their hard-earned dollars — better products, the lowest prices and superior customer service.
“Today’s parents are a highly computer-literate bunch,” said Mike Reichman, COO of BedBathStore.com, in a press release. “The demand for online information on kids’ products is increasing at a continuous rate, with more parents demanding higher levels of service all the time.”
Video is the best mechanism for displaying a wide range of products, and has proven an effective tool for increasing shoppers’ trust. With that in mind, BedBathStore.com knew that video was the next logical addition to the company’s website. Looking to achieve widespread, quality coverage of its catalog at a cost-effective price, BedBathStore.com chose Treepodia's smart video platform.
Treepodia’s smart video platform was an easy choice for BedBathStore.com. As Reichman said, “We chose Treepodia because the smart video platform is literally the only system on the market that's able to cover hundreds of items quickly, at a relatively low cost, while providing ongoing measurement and optimization.”