Batter Up: Louisville Slugger Opens E-Commerce Store
Just in time for the beginning of baseball season, Louisville Slugger has announced that it's partnered with e-commerce solutions provider Shopatron to open an online store, allowing customers to shop online for the gear the pros and college players use.
Using Shopatron's Coex Freedom Works for Manufacturers solution, customers can now access Louisville Slugger's wide array of bats, fielding gloves, batting gloves and equipment bags on Slugger.com. Customers can either have the products delivered, or pick up in-store. The pick up in-store option allows for customers to still take advantage of the advice from local sales staff, try on, or test out the products.
“Shopatron is a great way for our company to sell its many products online while allowing our trusted and loyal brick-and-mortar retail customers to be part of those sales,” Louisville Slugger President Marty Archer said in a company press release.
Since Louisville Slugger is based in Louisville Kentucky, the company assigns the online orders to local and authorized dealers — making the pick up in store option possible, keeping the brick-and-mortar stores in the loop.