Back-to-School Shopping Heats Up

Temperatures across the nation are not the only things rising this summer. So is Americans’ back-to-school-shopping fever. With a little more than a month of summer vacation left to go for most students, a new study by BIGresearch based on the new National Retail Federation Consumer Intentions and Actions Back-to-School survey found that families with school-age children expect to spend nearly 7 percent more on back-to-school merchandise this year, an estimated average of $563.49 compared to last year’s average of $527.08. Here are some of the survey’s findings.