J. Peterman Redux
This month, we begin a new column devoted to introducing you to your colleagues in cataloging. Enjoy!
Who did not love J. Peterman’s catalogs—dubbed “Owner’s Manuals”—and his wonderfully wafty copy that turned every SKU into an award-winning short story?
But in the late 1990s, Peterman lived every cataloger’s worst nightmare: investors squeezing him to grow and be profitable, forcing him to spend his time chasing capital rather than chasing great product and making deals.