B-to-B List Hygiene

But that recently has changed with the anthrax scare and postage hikes. Many experts agree with The Direct Marketing Association and U.S. Postal Service that mail will gain greater credibility and a higher opening rate if names and addresses are clean and professional-looking.

Plus, one of the best ways to increase your profitability in these recessionary times is to clean your b-to-b catalog’s database. Once it’s clean, your costly promotions will reach only businesspeople who are actually there and able to respond.