* planning — one to two months;
* design, copy, photo — one to one-and-a-half days per page, x 28 pages = six to nine weeks; and
* printer to mailbox — four weeks.
Grand total: 14 to 21 weeks.
Starting in early May to mid-June would generate a comfortable October in-home.
Susan McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, Ore. She can be reached at (503) 286-1400.