Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
As a unabashed steak lover, I certainly could be motivated by the smell of grilled steak to make a trip to the grocery store to pick up a T-bone. But will the scent of fresh flowers in a department store make me more likely to buy a shirt? Not as likely. But if the scent connects with me and I enjoy my shopping experience, I'm more likely to go back.
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