What Great E-Mails Do So Well …
Sephora and the Subtle Sell
As a consumer, I enjoy the variety of e-mails I receive from cosmetics company Sephora. The twice-weekly mailings employ a mix of hard-hitting product promotion and value-added content.
The subject line for one recent e-mail was, “Makeup artist must-haves. Their #1 faves!” That’s a strong subject line — everyone wants to know what the experts use. And it used a number in the subject line. Numbers fascinate readers and capture attention. Plus, they’re likely to increase open rates.