When Should You Stop Mailing to a Customer?

To Customers

Consider this: Today’s circulation plans include fewer new-to-file names because catalogers rely more on reactivating older segments of their housefiles in order to grow their 12-month buyer files (or housefiles) instead of renting as many outside prospecting lists as they once did. Customer-reactivation programs and promotional offers are being used more to enable catalogers to mail deeper and more frequently to older segments of their own housefiles.