Catalog Doctor: The Doctor Is In to Help You ...
… cope with changing multichannel times and the down economy
Prescription: Focus on cataloging fundamentals. Many catalogs today are missing out on the basics of clarity, scannability and eye flow. That means they’re also missing out on higher response rates.
The basics still matter. I was recently behind the mirror at a focus study, and I saw that consumers are still viewing catalogs in the eye-flow patterns that Siegfried Vogel discovered in his eye camera studies.
Related Content
Comments
