Consider Postage Rates That Maximize Catalog Circulation and Increase USPS Profitability

Carrier-route sorted catalogs are a profitable business for the Post Office. Therefore, it should use lower carrier-route postage rates as an incentive to push catalogers and printers to increase the volume of catalogs that flow through co-mail programs and qualify for carrier-route discounts. Printers and catalogers can increase the percentage of mail that's consolidated and sent using co-mail pools, thereby increasing the percentage of carrier-route mail.