For All Channels
Lane of Hathaway & Lane reminds us to make sure we include all channels. “If you aren’t measuring squinch on your Web site, you’re either making bad decisions or leaving money on the table by not making decisions at all.”
Mary Ann Kleinfelter is director of marketing at L-com, a B-to-B catalog/multichannel marketer of connectivity products based in North Andover, Mass. You can reach her via e-mail at mkleinfelter@L-com.com.