Is Amazon Trying to Turn Us All Into Drones?

On the other hand, Amazon’s state-of-the-art fulfillment centers store a massive variety of products which, when combined with the offerings of its third-party sellers, ensures that virtually anything can be ordered through Amazon and received faster and often cheaper than through another retailer. The business logic driving the fulfillment centers runs counter to how the e-commerce interface thinks, focusing on automation, reliability and cost cutting so that products get from point A to point B without interference or inconvenience. The promise of fast and free delivery itself drives consumers to Amazon and is a crucial component of its growth.