Amazon Says Cyber Monday Was its Biggest Shopping Day Ever
Amazon.com said this past Cyber Monday was its biggest shopping day ever, beating out this year's Prime Day, the sales holiday the company held in July. Fortune reports that while Amazon has self-proclaimed Cyber Monday to be its highest selling day, the company has yet to release any numbers supporting this claim. This past week, Amazon also stated it sold the most Amazon devices ever over the long holiday weekend, dubbing the sales "Turkey 5" — Thanksgiving day through Cyber Monday. Jeff Wilke, CEO of Amazon's retail business, said customers ordered “hundreds of millions of products from toys to fashion to electronics and Amazon devices,” and that they ordered nearly “140 million items from small businesses alone.”
Total Retail's Take: The wins keep piling up for Amazon. From its massively successful Prime Day event, which has created a shopping holiday in the middle of the otherwise quiet summer season, to the start of the holiday shopping season, there are no signs that Amazon is losing its grip on the top spot of the e-commerce world. And for third-party brands that sell their products on Amazon's marketplace, including Ancestry DNA, Tea Forte and others, they're also reporting record sales on Cyber Monday. We'll have to wait and see if other retailers, including traditional brick-and-mortar brands, are able to wrest market share away from Amazon over the next month.
