Amazon Becoming a Major Fashion Player
Amazon.com is emerging as the nation's top online fashion retailer, according to a new report by 1010data Consumer Purchase Panel, a New York-based analytics platform and data provider. Amazon fashion sales from January to April of this year were up 70 percent compared with the same period in 2014, while total units sold were up 89 percent, according to the 1010data report,
Total Retail’s Take: A key reason Amazon is winning in the fashion space is because it’s being very strategic and focused around fashion buyers. Over the past few years it has launched private-label brands with smart/quirky names like Franklin & Freeman, Lark & Ro, and North Eleven; wooed dozens of fashion brands to sell directly to Amazon; built photo studios in hipster neighborhoods in New York and London to put together shoots and editorial to better sell items; sponsored Fashion Weeks both in New York and India; and debuted Style Code Live, a daily video program that lets viewers shop for highlighted items on Amazon — and chat about them — while the show is streaming. Furthermore, while traditional brick-and-mortar retailers struggle to stay afloat, online shopping continues to boom across all categories, including fashion.