Alternate Media-Other Catalogers Use?and Why (1,957 words)

The timing of package inserts depends on the seasonality of the product. Madyda says, "[In earlier years] you'd see a lot of packages go out in August through October, and start to die out in November/December.

"Now because of last-minute shoppers, 800 numbers and overnight delivery services, you see a lot of the volume count shifting into November and December," he says.