Almost two years ago, L.L. Bean began to move investments from infrastructure and staffing to prospecting and advertising. The results are just now coming in

By Reported Donna Loyle

CS: How will this help you in your marketing and testing?

Fuller: It will help us to “operationalize” a lot of things we know to be true. As I mentioned, Bean does a lot of testing and we have a lot of institutional knowledge — things that we’ve learned, that are intuitive and that we know quantitatively.