Almost One-third of Online Adults Purchase in Response to E-mails

Thirty percent of online adults have made purchases as a result of receiving e-mail communications from companies they frequently patronize, according to a survey released on Dec. 18 by marketing solutions provider Acxiom Digital and research firm Harris Interactive. The survey of 2,541 adults found that 94 percent of consumers received e-mail solicitations and 74 percent of them found these types of communication from companies they’ve done business with to be valuable or very valuable.