Alison Coville Named President of Hudson's Bay Brand

Hudson’s Bay Company (HBC) recently announced that Alison Coville has been named president of Hudson’s Bay. Coville will lead a management team responsible for directing operations for Hudson’s Bay and Home Outfitters in Canada. This structure will better position the banner to drive performance in Canada, which has consistently been one of the company’s strongest markets.

Coville has held leadership positions in merchandising with Hudson’s Bay Company since 2005, in almost every area of the business, including women’s, accessories, cosmetics, home and men’s. Prior to joining HBC in 1999 as a divisional merchandise manager, Coville worked at T. Eaton Company, where she progressed through the organization in multiple functions and executive roles including buying, store planning, marketing and national sales management.

“Within HBC’s global footprint, Canada is such an important and indelible part of our story and growth strategy," said Richard Baker, governor and executive chairman, HBC. "There are countless opportunities for us to continue to build on the solid platform that has been established to innovate and evolve the Hudson’s Bay experience for our customers. Alison has a deep understanding of the Hudson’s Bay customer and will help push innovation and build the Hudson’s Bay experience online and in stores to drive us to the future.”