A Principled Approach
Alex Fisher sells pet supplies via a values-led business model
Grew up in: Brooklyn, NY
Education: B.A. from Hobart College, and an M.F.A. in creative writing from Bard College.
Business role models: Fisher, who feels passionately about “values-led” business, says his role models include Paul Hawken of Smith & Hawken, Patagonia catalog, Ben & Jerry’s, and Tom’s of Maine, to name a few.
- Companies:
- Planet Dog
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