A.G. and Goldie Russell grow their business with dedication to teamwork and open communication

By Matt Griffin

Following nearly 25 years of ups and downs, Russell asked Goldie, his second wife and a former art teacher, to join the company. She spearheaded the relaunch of the catalog the following year.

Biggest Career Challenges:
Educating service providers: The Russells have had difficulty explaining their business model to northwest Arkansas accountants, bankers and lawyers. A.G. says that, among other things, they didn’t understand why it would take awhile to provide ROI in mail order.