Affiliate Marketing: Give Explicit Instructions to Affiliate Marketers

Do you know where all of your online affiliate ads are being posted? Seriously, every single one of them?

“Senators are beginning to wonder if marketers know where all of their online ads appear,” noted Jerry Cerasale, senior vice president of government affairs at The Direct Marketing Association, during his talk at the Catalog-on-the-Road Conference in Cambridge, Mass., on Feb. 1.