Advertise With a Multi-Purpose, Not Just Sales
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With all the multi-dimensional forms of advertising, such as viral marketing campaigns, competing for consumers’ attention, it’s not enough for advertising to have one major purpose anymore. Print must act as the springboard to sales, interaction and advocacy, said Katie Muldoon, president of catalog consultancy Muldoon & Baer, in a presentation during the DMA’s Insert Media Day in New York.
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