Adapting to the Changes in Online Consumer Behavior
The person in charge of managing your customers’ experience must be willing to make conversations with consumers as easy as possible. By leveraging social media, brands can talk to consumers quite easily. This enables retailers to shift from being the "expert" to being a "friend."
Here are some more interesting findings/tips from the report:
- Ninety-six percent of those surveyed said a streamlined infrastructure is key to overcoming inhibitors.
- Don't undervalue or forget about technologies such as site performance monitoring, call centers and mobile sites.
- Continue to push competitive boundaries to stay ahead of the game.
While the business challenges identified here don't have distinct, cut-and-dry resolutions, retailers must adapt to the changing atmosphere and keep evolving with consumers’ behavior in order to provide the best possible online shopping experience.