Acquire New Customers, Without Spending $1K/M

“But don’t you want to hear about my product?”

“What does it sell for?”

“Uh, $20, maybe.”

“Test it in space,” I tell the person. “Take a small space ad in a publication where you find a lot of response ads in direct competition to you and see if your product and pricing fogs the mirror.” “Fogs the mirror?”