Show Us Your True Online Colors

Customers will expect to see perfect color online by the year 2002, according to analysts at Forrester Research. Catalogers who are finally feeling comfortable with computer-to-plate and digital proofs now are facing the daunting task of achieving color perfection on their Web pages.

Today’s online shoppers are demanding more from their online shopping experience, including color accuracy. A study from PricewaterhouseCoopers and Media Metrix shows that 83 percent of online shoppers distrust the colors on their monitors. Yet 80 percent of respondents said accurate color was “very important” when buying clothing, cosmetics, home furnishings and art online.