A Survey in a Package?
Sure! According to Jack Schmid of catalog consultancy J. Schmid & Associates, you can insert a customer survey in your outgoing packages. To encourage customers to complete and return the survey, have a raffle and offer gift certificates for merchandise sold in your catalog.
—This tip was offered at the fall conference,
New England Mail Order Association,
held in Burlington, VT, in September.
Reported by Donna Loyle.