A Digital Turn for Fruit of the Loom

Last month, Fruit of the Loom, a stalwart of the mass-market wholesale industry, stunningly announced that it was releasing a new direct-to-consumer line to be sold online only. Such a drastic departure from Fruit of the Loom’s traditional model serves to underscore what’s becoming undeniable in the evolving retail landscape: brands must make bold digital … Continue reading A Digital Turn for Fruit of the Loom