A Deal for Data

Like countless others, I’ve grown aware of how much personally identifiable information I inadvertently sprinkle around these days. But a recent retail incident left me astounded at how much data some merchants seek to collect.

My husband and I devoted a Saturday to scouring a few furniture stores looking for a new sofa. We tested and examined construction, comfort and cost. We finally agreed on a plush beauty that we found in a store that’s part of a large, mid-Atlantic furniture chain.