A Chat With Justin Rashid, founder and president, American Spoon Foods
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Matt Griffin
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CS: As a ready-made list, that’s not so bad.
JR: No, it was a great list.
CS: Where are your headquarters?
JR: Petoskey, Mich.
CS: What is your primary merchandise?
JR: Specialty foods, food gifts, primarily preserved fruits and condiments.
CS: What are your main sales channels, and what percentage of sales does each represent?
JR: One-third through branded retail stores, one-third catalog and the Web, and one-third wholesale. We have four company-owned stores and three licensed stores. We also have a cafe that features our products. All of those are in Michigan.
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