A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What's the primary merchandise offered at Crutchfield? Does this vary by channel?
BE: The most easy break in our product line is the car vs. home distinction. So if you think of car product as car audio, car video, MP3 and iPod accessories, GPS, that's kind of the basis for the business. It still represents the bulk of our order volume. However, the home category, and that's hi-definition TVs, higher-end home theater, home speakers, those types of solutions, even gaming we're offering now, that represents about 60 percent of the sales.