A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
And the quantitative side of me started to get attracted to that side of the business; I saw how well direct marketing worked. I got to work with companies there from Crate & Barrel to U.S. Committee for UNICEF, the Art Institute of Chicago, so a varied client base. That was the start. From there I moved over to Crate & Barrel and worked with them directly, went down to Atlanta to work at Benchmark Brands, which was a health care direct marketer, and then did a stint on the B-to-B side of the business out in Colorado with Corporate Express prior to coming over to Crutchfield. So I've always been in direct, but I've been in different verticals, as well as both the B-to-C and B-to-B side.
CS: What month and year did you begin at Crutchfield?
BE: My anniversary will come up in December, so I'm just at that two-year mark here at Crutchfield.
CS: What kind of career path do you think you would've chosen if you hadn't gotten involved in the catalog/multichannel business?
BE: I was looking into editorial/copywriting, something where I could take those nascent skills as an English major and somebody who is interested in literature, and bring that over to an environment that was feasible from a business standpoint. I still have a passion for teaching and enjoy anything where I have an opportunity to work with folks either from an English as a second language standpoint or instruction in other areas. So there might have been something had I stayed in the academy, but I think I would've worked my way over into business one way or the other. It's funny, that first job was offered kind of as an 80 percent creative, 20 percent quantitative thing where I'd be using my skills to help write copy in support of the different catalog clients. And it ended up being heavy quantitative — circ management, metrics. So a little bit of a flip on the ratio that I got into, but it ended up working out just fine.